• "I really cannot commend Nicola and her team enough for the professional and highly emotionally intelligent way these sessions are conducted. Not only are the questions constructed to obtain the most relevant and honest answers, but the interviews are so warm and friendly that none of the respondents ever appear to feel intimidated."

    Board Member, Public Service Broadcaster

  • "The sessions are amazing. They are a direct insight into the lives of our target audiences. I regularly use insights in editorial and strategy decisions".

    Assistant Commissioner, Factual

  • "Observing a session shone a light on the blind spots I didn't know I had."

    Senior Content Producer, Media Organisation

  • "Data is useful, but it can take out the emotion, meaning and clarity that you get when you hear from people direct."

    Portfolio Head of Audiences

  • "These sessions are among the most important resources available to me, and I would recommend that everyone attends as often as they can."

    Data Manager, UX&D

  • "It gets me out of my London bubble and helps me hear from people I wouldn't in my everyday life. It's invaluable."

    Scheduling Manager, Network Radio Station

  • "We changed our messaging for our regional strategy based on direct feedback from these sessions. We've also adapted and created new social and digital marketing which is working really well with audiences who were less responsive previously."

    Head of Marketing, English Regions

  • "We requested a specific MTP session to help inform a piece of work we were planning and the insights that came from it were invaluable."

    Content Producer

  • "It's a hugely valuable programme, one I recommend to colleagues frequently."

    Senior Product Manager, Nations

  • "The ultimate reality check."

    Head of Social Media, Global Media Organisation